Privacy Policy

Effective Date 6/2/2016

This Privacy Policy applies to several of our sites.

This policy describes our privacy practices for the website where it is posted. This includes mobile websites. This policy does not apply to information we may collect in other forums. Other forums might include emails or offline.

This policy is effective as of 6/2/2016. From time to time we may change our privacy practices. The latest version of this policy will be posted at This policy was last updated on 6/2/2016.

We collect information from and about you.

Contact information: For example, we might collect your name, zip code and street address. We might also collect your phone number or email.

Information you submit or post: If you submit a question or comment, we will collect the information you provide to us.

Other Information. If you use our websites, we may collect information about the browser you are using. We might track the pages you visit. We might look at what site you came from, or what site you visit when you leave us. We collect information about your device’s UDID and operating system. We might also collect your IP and MAC address or domain. We might also collect your device’s name and type. We collect this information using the tracking tools described here. To control those tools, please read here.

We collect information in different ways.

We collect information directly from you. For example, if you fill out a contact form or submit comments to us.

We collect information from you passively. We use common tracking tools like browser cookies and web beacons. We also may use digital fingerprinting or web beacons. For example, if you put one of our apps on your phone, we may look at log files provided by your phone. We collect information about users over time when you use this website. We may have third parties collect personal information this way. To learn more about these tools and how you can control them, click here.

We get information about you from third parties. For example, social media platforms may give us information about you. We may also get information about you from American Honda Co., Inc. and its affiliates, dealers, other business partners or vendors.

We use information as disclosed and described here.

To respond to your requests or questions. For example, we might use your information to respond to your inquiries about our services.

To improve our products and services.  We may use your information to make website and product improvements. We might use your information to customize your experience with us.

For security purposes. We may use information to protect our company or our websites.

For marketing purposes. Unless we tell you otherwise, we might provide you with information about new products and special offers. We might also use your information to serve you ads about products and offers. We might tell you about new website features or service offerings. To manage this, follow the instructions in Your Choices, below. We may also use the information we collect from you to determine your location.

To communicate with you about our relationship: For example, we will communicate with you about your account or our relationship. We may contact you about your feedback. We may contact you to tell you about changes to this Policy or our website Terms.

As otherwise permitted by law.

We may share information with third parties.

Within our association (including our affiliated companies and dealers).

If we think we have to in order to comply with the law or protect ourselves. For example, we will share information to respond to a court order or subpoena. We may also share it if a government agency or investigatory body requests.

With any successor to all or part of our business. For example, if part or all of our business was sold we may sell our customer list as part of that transaction.

With third parties who perform services on our behalf. For example, we share information with vendors, or will authorize them to collect information on our behalf. This may include vendors who send emails for us or host our website. Some vendors may be located outside of the United States.

With our business partners. For example, we might share information with a business partner. These partners may send you information about events and products by mail or email.

For other reasons we may describe to you at the time of information collection.

You have certain choices about our marketing and tracking tools.

You can opt out of marketing emails. To stop receiving our commercial emails, please email us or follow the instructions in any promotional message you get from us.

You have other controls you can exercise. You can choose whether or not to share personal information. If you choose not to share, some parts of our sites and some services may be more difficult or impossible to use. If you turn off cookies or tracking tools, parts of our site and services may also not work properly.

Your California privacy rights.

If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an e-mail , or write to us at the address listed below, Attn: LiquidThread. Indicate in your letter that you are a California resident making a "Shine the Light" inquiry.

These sites and apps are not intended for kids.

Our sites are not created for children and we don't believe that children would be interested in them. We do not to our knowledge collect information online from children under 18. If you are a parent or guardian and think we have information about your child, please email us . Read the helpful information provided by the FTC . This information includes this consumer education bulletin.

We use standard security measures.

We use standard security measures on our sites. However, the internet is a public place. We cannot promise that your information will remain secure. We encourage you to use caution when sharing information and when using the Internet.

We store information in the United States.

If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States and by using the Sites/giving your information, you consent to such transfer, and understand that the U.S. may not provide the same level of protections as the laws of your country.

We keep personal information as long as it is necessary or relevant for our business. We also keep information as otherwise required by law.

We may link to third party sites or services we don't control.

Our sites may contain links to third party sites. If you click on one of those links, you will be taken to websites we do not control. This policy does not apply to the information practices of that website. You should read the privacy policy of other websites carefully. We are not responsible for such third party's sites.

Feel free to contact us if you have more questions.

You can email us, or write to us at:

ATTN: LiquidThread
1675 Broadway, New York, NY 10019

Please include your email address, name, address and telephone number when you contact us. This helps us handle your request correctly.